Heather Wallace

Heather Wallace – Marketer

As a Top 200 Reedsy Provider, I draw on 20+ years in self-publishing to help authors strengthen their Amazon and newsletter strategy.

Overview

When you type "The End," your journey as an author is only beginning. Publishing makes your book available, but presenting it professionally and connecting it with readers is what gives it a real chance to succeed.

That's where I come in.

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EXPERIENCE YOU CAN TRUST

I've been in publishing since 2002 and, for the past seven years, I've specialized in helping independent authors bring their books to market with confidence.

In that time, I've guided hundreds of authors, across genres, in strengthening the way their books are presented to readers and positioned for success in an ever-changing marketplace, with many reaching Amazon’s Top 100.

I understand what it's like to feel overwhelmed by technical details, uncertain about whether you're making the right choices, and unsure how to stand out in a crowded marketplace.

My role is to take that stress off your plate and make the process clear, structured, and achievable.

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HOW I HELP

I focus on the key elements that shape how readers discover, perceive, and connect with your book—uniting the strategic details that enhance discoverability with the creative presentation and communication that sustain genuine reader connection.

When we work together, you'll gain:

• Clarity on what's working, and what could be refined, across your book's key presentation elements: description, cover, and author bio.

• Research-based keyword and category optimization that strengthens your book’s positioning for discovery.

• Optional guidance for building and maintaining meaningful connections with your readers.

Whether you're preparing to publish or relaunching an existing title, I’ll meet you where you are and guide you forward.

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MY APPROACH

There are no magic formulas or one-click solutions when it comes to book marketing. Success is never guaranteed, and anyone who promises otherwise isn’t being fair to you.

What I can guarantee is that I’ll bring over two decades of publishing knowledge, a strategic eye for what works on Amazon, and a commitment to giving your book the best professional foundation possible.

My goal is to make the publishing process easier, less confusing, and more rewarding, so you can focus on what you do best: writing great books for your readers.

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READY TO BEGIN?

If you want your book presented with the same level of care that went into writing it, I'd love to help. Together, we'll ensure your book stands out for all the right reasons: polished, professional, and ready for readers.

If you'd like to discuss your project, please reach out.

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Please be cautious of anyone claiming to offer marketing services in my name. If you’re ever unsure about a message you've received, you're always welcome to contact me here directly to confirm authenticity.

Services
Fiction
Children's Fantasy Mystery & Crime Science Fiction Thriller & Suspense Women's Fiction Young Adult
Non-Fiction
Self-Help & Self-Improvement
Languages
English (AUS) English (CAN) English (NZ) English (UK) English (US)
Certifications
  • Udacity Digital Marketing Nanodegree

Work experience

Independent Publishing Company

Sep, 2013 — Present
Exclusively responsible for guiding publications from inception through publication. This includes idea generation, working with independent contractors to generate content, project management, and formatting publications. Responsibilities also include implementing marketing initiatives and developing and managing company websites. Through my efforts, the company’s most popular title was able to generate over $130,000 in sales during its initial year of publication. In addition, Publisher’s Weekly highlighted that title as being among the industries bestselling, adult coloring books during the week covering May 15, 2015.

Technical Editor

Aug, 2011 — Mar, 2012 (7 months)
As the sole technical reviewer for Foundation Website Creation with HTML5, CSS3, and JavaScript, I worked to ensure the technical accuracy of this title.

The Vindicator

May, 2003 — Aug, 2003 (3 months)
During this summer job I worked in conjunction with photographers and a section editor as I progressed through the journey from assignment to conducting interviews to meeting my deadline for publication. The majority of the articles that I produced achieved front-page placement within their respective sections.

Various

Nov, 2002 — Present
Authored several titles that have reached bestseller status on both Amazon.com and international Amazon domains. In addition to authoring said titles, I also undertook promotional efforts and, as a result, was able to secure coverage on several prominent websites. Finally, one of my books was endorsed by foremost self-publishing expert Dan Poynter as “...meaning the difference between failure or ultimate success.”

Self-Employed

Jun, 1994 — Oct, 2011 (over 17 years)
Having begun creating static websites with only HTML, my knowledge of web development evolved with technology until I became proficient in using WordPress as a CMS. I also engaged in content creation for said sites in order to drive organic traffic and maintain a loyal readership. Finally, I used affiliate marketing and integrated ads from networks in order to generate revenue. It is was through this experience of creating, maintaining, and acting as the managing editor of multiple websites that I was able to acquire the qualifications necessary to author WordPress 3 Site Blueprints for Packt Publishing.

Projects

Bestseller Status for Newly Published Novel, Keep Close

Kristen Wade came to me for assistance with the marketing of her novel Keep Close. Previously an award-winning screenplay, Wade wanted to publish the story in novel form.

During our collaboration, she sought my assistance with the creation of her description as well as metadata optimization (keyword and category research.)

Just two weeks after the novels publication, the author contacted me with the good news that her novel had reached number status in one category and top ten in another.

Saving Schrodinger's Cat Metadata and Description

This was the second time that Mark and I worked together. During this collaboration, I mainly concentrated on researching the metadata for this thriller science fiction novel as well as writing an attention-grabbing description.

The City of Infinite Life - All-Around Marketing

When working with J.M., we went over all aspects of her marketing. This involved providing her with a marketing plan, researching her metadata, and writing a compelling and gripping description.

Number One New Release for Thailand for Couples

During my time collaborating with David, I worked on many aspects of his marketing including researching the keywords and categories that he had a better chance at dominating on Amazon. In addition, I also wrote a description designed to draw in shoppers and tempt them to buy this niche-specific travel guide.

The collaboration proved to produce good results when, shortly after its release, David's book achieved number one status in the optimally targeted Bangkok Travel Guides category.

The Saracen Storm Number One Bestseller Status

I worked with the author on many aspects of their marketing, including a marketing plan and metadata optimization. Several months after the conclusion of our collaboration his title was number one on the History eBooks of Spain & Portugal chart on Amazon.

Metadata and Description for The Postflop Poker Workbook

For this nonfiction title, I performed various tasks for the author including writing his book's description and researching its metadata. Days after its publication, his book became the #1 New Release in the Puzzle and Game Reference category on Amazon.

Myface Novella Marketing and Description

Author Kevin Landt worked with me on the marketing of his novella Myface. This included tasking me with creating the description for his book. In writing this description, I endeavored to build interest and intrigue around the story of social media sensation Angela Fox, who has suddenly taken the world by storm and, in the process, greatly impacted the lives of several strangers.

Reedsy Author Success Story Feature

Author Chris Selwyn James was featured on the Reedsy blog for the success that he saw with the release of his book Panik. Because I was his marketer, I was also spotlighted in the article and credited with being an instrumental part of the reason why his book was able to reach a ranking of #3 on Amazon within a category that I had advised him to choose.

Heart of the Island Marketing and Description

The author of the Project Adventure series contacted me to assist him with marketing for his new middle-grade fiction book series. This included writing a description for Book One.

Psychology of Final Fantasy Marketing and Description

During our collaboration, which included many aspects of marketing assistance, Anthony M. Bean, PhD also hired me to write the description for his book that's geared toward video gamers, as well as scholars, researchers, and professionals in fields including Psychology, Psychiatry, Communication Studies, and Gaming Design.

Feel Good X Corp Description

Author Bhada Sinhaphalin was so happy with the job that I had done writing the description for his previous book that he hired me once again to write the description for the next installment to his Feel Good X series.

Feel Good X Teens Description

In addition to hiring me to perform several other marketing tasks, author Bhada Sinhaphalin also had me write the description for his self-help book/workbook geared toward teens.

Hot New Release for Panik

Following our collaboration, which included metadata optimization, author Chris Selwyn James found that his book Panik had landed on Amazon's Hot New Releases chart in three separate categories that he was advised to choose.

Hot New Release for No Be From Hia

Following our collaboration, which included a marketing plan and metadata optimization, author Natasha Omokhodion-Kalulu Banda found that her book No Be From Hia had achieved a ranking of number 2 on Amazon's Hot New Releases chart for one of the categories that she was advised to choose.

Confessions of a Crypto Millionaire Bestseller Status

Thanks to my optimization efforts and Amazon expertise, author Dan Conway was able to achieve bestseller status in at least two of the categories that I discovered as being optimal choices for his book.

Portfolio

Made with Reedsy
Keep Close: A Post-Apocalyptic Survival Adventure

Wade, Kristen

Winifred and Gwendolyn, LLC

Marketing Strategy Metadata & Blurb Optimization
Marketing Strategy Metadata & Blurb Optimization
Made with Reedsy
Finding Joy in Medicine

Manesh, Reza

Marketing Strategy Metadata & Blurb Optimization
Metadata & Blurb Optimization
Metadata & Blurb Optimization
Made with Reedsy
The Question Is Murder

Willen, Mark

Marketing Strategy Metadata & Blurb Optimization
Made with Reedsy
Feel Good X: Live your life. Love your life.

Bhada Sinhaphalin

Feel Good X is a holistic approach to help you lead a more fulfilling life with just minutes a day of practice. Using timeless concepts from this global movement, you’ll discover how to map ou... read more
Metadata & Blurb Optimization
Made with Reedsy
Finding Alice (Miller Mysteries)

Carlyle, Rebecca

Made with Reedsy
The Needle Shower

Heywood, Donald

Made with Reedsy
Engage at Dawn: First Contact

Hochsmann, Edward

Made with Reedsy
The Night the Doorbell Rang

Harris, Chalon J.

Made with Reedsy
Babies Build Toddlers

Bissonnette, Mariana

When the Financial Times interviewed Dan Conway for a story about cryptocurrency millionaires, he told them the unvarnished truth:"I invested because I wanted the underdogs to win, for once - ... read more
Metadata & Blurb Optimization
Metadata & Blurb Optimization
Made with Reedsy
A Dream of Stewards (Keys of Time Book 1)

Martin, Yohann

Marketing Strategy Metadata & Blurb Optimization
When is a coloring book more than just a coloring book? When it's also a scavenger hunt, of course! When you open up the pages of this book, you'll find that you've been transported to a place where fairies frolic and gnomes are known to dwell. With images tha... read more
Follow along as you work to build a variety of sites-all using WordPress. Each chapter is devoted to the construction of a different type of site that can be created with WordPress and the right combination of either free or premium themes and/or plugins.While... read more
What would you say if I told you that your dream of success could become a reality? Wouldn't you love to be the exception rather than the rule? It is possible to succeed where others have failed with print-on-demand. There are steps that you can take to tell t... read more
Learn How to Draw Dogs and Puppies with Step-by-Step Illustrations That Make Drawing EasyWith the help of the easy-to-follow illustrations found in this book you'll quickly be able to learn how to draw a whole bunch of dogs and puppies. For each character, det... read more
Finally! An adult coloring book that urges all of you introverts out there to band together to color, but, you know, separately and in your own homes. Because, let’s be realistic, who wants to socialize when you can stay at home and color? After all, coloring ... read more
Seriously Fun Dot-to-Dots Hours of dot-to-dot entertainment awaits inside this challenging collection of intricate and entertaining connect-the-dots puzzles. With over 20,000 dots to connect, puzzlers are sure to enjoy solving each and every one of these artis... read more

Heather has 267 reviews

Professionalism

Quality

Value

Responsiveness

Stefano S.

Stefano S.

Mar, 2025

Pinned
In a world where reliability often feels like a luxury, this service stands out as a beacon of excellence. From start to finish, the experience was nothing short of exemplary.
Robert S.

Robert S.

Oct, 2024

Pinned
As always, working with Heather has been a real pleasure. Her professionalism and marketing skills are of the highest order. She promptly provides quality work and is always available to help and answer questions. I could not be happier with the product she delivers. We have worked together befor...
Read more
Michael G.

Michael G.

Apr, 2024

Pinned
Heather, it’s only been a couple of weeks but I’m already seeing positive results. The advice and resources you provided are working and yet, I’ve only implemented a portion of them, so far. Thank you!
King S.

King S.

Oct, 2025

Very informative and thorough with marketing strategies. Totally opened my eyes
Bob V.

Bob V.

Sep, 2025

It was delightful working with Heather on my book's marketing strategy. She is knowledgeable, helpful, and highly professional in her approach. She worked on a blurb and metadata for Amazon that I'm confident will help people find and order my book! I recommend Heather for her marketing and colla...
Read more

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